Hi, I’m Fred. I run Apropos Creative. We partner with bold, forward-thinking startups to craft memorable identities, digital products, and campaigns that stand out. Every project you see here is my work, designed to elevate brands to new heights, helping them take risks, break boundaries, and lead the way in their industries.
Design
Interface
Experience
Branding
Product
Interaction
Development
Front-end
Creative
Animation
Strategy
Concept
Product
Hi, I’m Fred. I run Apropos Creative. We partner with bold, forward-thinking startups to craft memorable identities, digital products, and campaigns that stand out. Every project you see here is my work, designed to elevate brands to new heights, helping them take risks, break boundaries, and lead the way in their industries.
Design
Interface
Experience
Branding
Product
Interaction
Development
Front-end
Creative
Animation
Strategy
Concept
Product

Work

2024
zai
The world’s finest ski manufacturer
2024
Glaecier
Dive In, Breathe Out
2023
Danske Bank
Expense Reporting, Simplified
2023
ZENE
Swiss Blockchain Services
2023
Mesterlære
Reaching new visual heights with Mesterlære
2022
Doubble
Social Dating With Friends
2022
&Living
Feel The Difference
2022
Moments
Share The Feeling
2022
Moodagent
Reinventing Music Streaming for a Global Audience
2021
Tivoli
Tivoli went quiet during lockdown, so we decided to make some noise.
2021
Seen It Yet?
Your Golden Ticket to the Streaming Universe
          At Apropos, we bring together exceptional design, creative tactics, and inventive solutions to deliver a remarkable user experience for our clients. As a digital design and development studio, our goal is to create a lasting impression that resonates with our clients' audience.

What you can expect.

We’re passionate about creating meaningful work that challenges conventions. We collaborate closely with founders, startups, and businesses who share our drive and vision.

Our goal is to help craft a digital presence that’s not only goal-driven but also distinctive, delivering unique user experiences that engage and connect with the right audience.

How we do it:

01
Discovery Phase
In the Discovery phase, we thoroughly discuss the client's goals, vision, and project requirements, conducting research and analysing the target audience. This step establishes a shared vision and aligns our creative direction with the client's objectives.
02
Concept Development
During Concept Development, we transform ideas into tangible concepts, presenting a range of initial options to the client. We collaborate closely to refine and shape these concepts based on feedback, ensuring the final concept captures the client's unique essence.
03
Design Execution
At this point, we bring the chosen concept to life, focusing on details, aesthetics, and functionality. Our team utilises their expertise in graphic design, typography, colour theory, and user experience to create visually compelling and engaging designs.
04
Development and Refinement
During Development and Refinement, we transition from static designs to functional deliverables, working closely with developers and specialists to implement the design across various mediums. This phase involves coding, prototyping, testing, and refining the design to ensure seamless user experiences and optimal performance.
05
Delivery and Support
In this final step, Delivery and Support, we deliver the completed project to the client, providing necessary assets and documentation. We also offer ongoing support, addressing post-launch concerns and providing guidance for future design enhancements.