Moodagent Moments was conceived as an ambitious extension of the Moodagent music streaming platform, designed to challenge giants like TikTok and Instagram by merging AI-driven personalization with social media and video content. Our team took charge of every aspect of this project, from concept to execution.

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Concept & Creation. We developed the idea, narrative, and product branding for Moments, a feature where users can create personalized soundtracks that align with their videos, expressing mood and individuality in ways static images or generic music can’t. From the name to the core concept, we crafted Moments to be the world’s first AI-powered, truly social music experience.

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UX/UI Design & Product Animation. Fred designed the full UX and UI to ensure a seamless user experience that feels intuitive and engaging. Every screen, interaction, and animation was carefully crafted to reflect the energy and spontaneity of a social-first music platform. We also animated product elements to bring the interface to life and enhance user immersion.

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Campaign & Storytelling. To launch Moments, we created all campaign materials, including visuals, animations, and messaging. We also directed the campaign film, ensuring it captured the essence of the product — a platform where music, video, and social connection come together. Our storytelling approach focused on real, relatable scenarios to resonate with users and build brand affinity.