ZENE was a Swiss-based next-generation Web3 social media platform research experiment. Backed by $5.5M in funding, designed to give users full control over their content, data, and digital assets. Unlike traditional platforms that monetize user data, ZENE operates on blockchain technology, enabling users to own, trade, and monetize their content through NFTs and tokenized assets. With a 3D user interface and AI-powered search, ZENE redefines digital interaction. It offers a immersive and personalized experience, allowing users to discover content based on their interests, not algorithms driven by advertisers. At Apropos Creative, we collaborated with ZENE to craft a compelling brand narrative, develop visually striking assets, and ensure their vision of a decentralized, user-owned social media was clearly communicated to investors and users alike.