In collaboration with zai, I took on the challenge of integrating OnchainLabs’ blockchain technology into their digital experience, designing a seamless customer engagement flow and developing a high-performance website. Tasked with bridging the gap between physical products and digital innovation, I worked closely with zai to redefine how customers interact with their brand through NFC-powered loyalty and authentication.

At the core of this transformation was strategic communication, making complex Web3 technology accessible to zai’s audience. By aligning brand messaging with innovation, we positioned zai as a pioneer in ski technology and digital ownership, setting a new standard for the industry.