Client:
Danske Bank
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Year:
2023
Services:
Creative Direction, Storytelling & Concept Development, Motion Graphics, Commercial Production
Expense Reporting, Simplified
As a Creative Director engaged through Komponent, I led a comprehensive campaign for Danske Bank’s B2B expense management platform, Xpender. Xpender streamlines expense reporting by allowing users to capture receipts on-the-go and seamlessly integrates them into a centralized digital platform. The campaign aimed to demonstrate Xpender’s effortless integration into daily business operations. We depicted professionals in various traditional work scenarios—traveling, attending meetings, or working remotely—who quickly photograph their receipts. These actions culminate in a showcase of all expenses being efficiently organized within Xpender’s digital interface, highlighting its user-friendly design and accessibility.
Bringing The Campaign To Life
Technical Approach
- To bring this vision to life, we proposed a production strategy that combined live-action footage with post-production techniques. This included meticulous product design for the app’s interface and seamless screen replacements in post-production, ensuring that the on-screen interactions authentically represented the user experience. This collaborative effort effectively communicated Xpender’s value proposition, emphasizing its practicality and ease of use for businesses seeking efficient expense management solutions.
