Concept Development & Narrative Approach

• The creative idea was built around the line “Find your place in the story.” It set the tone for a filmic narrative that captured &Living’s belief that every home carries a personal story waiting to unfold. As scriptwriter and storyline developer, I structured the film as a sequence of intimate vignettes — moments of stillness, movement, and connection — each evoking the sense of harmony between space and inhabitant. Every frame was designed to feel cinematic and tactile, balancing natural light, authentic performances, and an understated score.

Visual Direction & Collaboration

• Working closely with directors Tomas Ørum and Hugo Rosenstand, I developed the visual language and ensured consistency between storytelling and execution. My role spanned from creative ideation and shot composition to overseeing tone, pacing, and emotional flow during post-production. • Cinematography: Natural, atmospheric lighting captured through slow, composed movements to reflect authenticity and elegance. • Art direction: Minimal, Scandinavian aesthetics emphasizing craftsmanship, materials, and emotional warmth. • Editing & rhythm: Designed to evoke a sense of calm discovery — mirroring the process of finding one’s perfect home. • Music & tone: Guided the sonic identity to reinforce emotional depth without sentimentality.

Impact

• The final film positioned &Living as a refined, experience-driven brand in the Danish real estate landscape — one that values emotion and design equally. The campaign was featured across high-end cinema screens and digital channels, setting a new standard for how property storytelling can look and feel. The collaboration demonstrated my ability to merge narrative direction, cinematic sensibility, and brand storytelling into a cohesive visual identity — a hallmark of my work across industries where emotional storytelling meets visual precision.